For a live brief with Sevenstore, a streetwear brand offering both affordable and luxury items, I developed a campaign around three Adidas Originals shoes.

 

Focusing on their emerging Gen Z audience, I discovered a "loneliness epidemic" and created a narrative linking the shoes to three key social trends: football & pubs, raves & DJ'ing, and the 'sober curious' & second-hand shopping movements.

 

I designed a content strategy featuring videos and imagery to encourage social connection and engagement.