As a Marketing Assistant in a luxury womenswear brand, I identified and maintained influencer relationships, working with talent from a micro to mega scale (Majority being US, Europe, Middle East). I produced content guidelines and strategies, tracked engagement, and maintained detailed influencer data spreadsheets. I handled gifting, including in-house samples and some international shipments. 

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Alongside this, I supported the development of both B2B and B2C social media and email strategies, created and scheduled content, and conducted trend analysis to inform campaigns. 

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I also assisted with photoshoot preparation and played a key role in post-shoot content creation and distribution.